Magento is the open-source Ecommerce platform promising a magnificent revolution in the industry. Magento was designed with the concept that each Ecommerce implementation has to be unique since no two businesses are alike. Magento’s modular architecture puts the control back in the hands of the online merchant and places no constraints on business processes and flow.
I’ve recently accepted a side project for a friend building an ecommerce solution that required some customizations. I’ve read about Magento, attending a presentation about it at ZendCon 2008 by a couple guys from Varien, and viewed a few of the sample sites. With my years of experience with oscommerce ecommerce, I was eager to dive right in and customize one of these! Unfortunately, it turns out Magento sucks to work on. Yes, I said Magento sucks.
Magento Commerce is certainly an “SEO-friendly” shopping cart – but just like much of its brethren, there is still room for improvement. Granted, it has come along to fix some of the issues we pointed out in our first Magento review, and a few in the community have put together some extensions to further that along. Yoast has even gone so far as to creating a beginner’s SEO guide for Magento which does a great job of covering some of the basic setup points for those setting up a Magento store that might not be attune to some of the intricacies with SEO on an eCommerce platform. But we actually take that a step further with some additional tips and tricks that we utilize to ensure our Magento projects are search engine optimized. I’ll try to avoid regurgitating the steps already recommended in the Yoast guide, and focus more on some of the additional steps we take when optimizing a Magento theme for SEO.
I’m back with another tutorial about Magento. I’m not the best man you can find about Magento. But I’m trying to learn something from forums. The best you learn something is when you can explain it to someone else. So this is for that!
As I had mentioned in my previous post Magento is an open source ecommerce application made with PHP and Zend Framework. Company behind it is very dedicated to this project and works a lot about it. But the missing part is the tutorials I guess. There isn’t enough entry in their wiki and if you want to learn something, you have find it out yourself. So let’s begin!
This tutorial will cover basics about how you can find your way in the magento code and get to the right place and how you can change a product’s page design by changing the place of the images from left to right.