Magento Themes and Magento Extensions

Improve Magento Sales With Better Search Results

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Posted on December 7th, 2012 | Posted by admin

While attending the Best eCommerce Tests webinar recently hosted by Anne Holland at whichtestwon.com, she referenced a Marketing Sherpa study about the behaviors of on-site searchers.  A few key takeaways from those studies:

  • Searching has become the predominant method for users to find products on websites.  While navigation tools and site architecture are almost equally important, more and more, consumers are using your on-site search to find what they are looking for quickly.
  • Searchers are almost twice as likely to convert as non-searchers in a given visit.
  • More often than not, a vertical listing format on the search results page converts better than a grid layout.

Suffice it to say, the search results page on an eCommerce site is something that is of high importance and something that deserves your attention.  Specifically, I want to cover how you can improve the performance of your site search within Magento Commerce– although the tactics can be applied to any eCommerce platform with similar capabilities – but Magento has some fundamental, out of box features to help  you improve your search results.

Adding your custom module to Magento’s Admin Global Search

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Posted on November 7th, 2012 | Posted by admin

When creating a custom module in Magento, have you ever wanted to add custom search functionality to the Magento admin area, allowing users to search your module? Today I will attempt to show you in the most simple of terms how you can achieve this and add to Magento’s global search.

For this example I will be using a custom module called Matt_Car, a fictitious module that may contain information on a car and output on the store front. We will be adding functionality to search by car name or brand within Magento’s admin area global search box.

I will assume you’ve already created a custom module, as this will be the module you are searching, but your module declaration should look something like…

Implementing Alphabetical Search in Magento

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Posted on July 9th, 2012 | Posted by admin

Implementing alphabetical search in Magento can be tedious if you dont know the right approach. But its as easy as anything. You just need to alter two files to make it work.
Note: Do not edit or add this code to your core files if you wish to upgrade Magento to newer versions in the future. Please create below mentioned files in the app/core/code/local directory with complete directory structure as in Magento core.

app\code\local\Mage\Catalog\Block\Product\List\Toolbar.php

public function setCollection($collection)

How to embed Google Custom Search in Magento

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Posted on May 26th, 2011 | Posted by admin

For those of you who love Google Custom Search and would like to use it with the Magento, here is a little how to. Entire embed process is really easy. It all comes down to copy paste-ing few lines of code from Google to Magento. My idea is to create the static block in Magento CMS section and then use the custom CMS page from which I will call this statick block among other HTML content I might wish to throw into the CMS page.

For starters, we need to create Google Custom Search engine. Attached are few screenshots to see how it looks.

Magento Site Search and Google Analytics tracking

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Posted on May 26th, 2011 | Posted by admin

Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it. This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for.
How do I set up Site Search tracking for my Analytics profile?

Step 1. Log in to your Google Analytics account.

Step 2. Go to: “Analytics Settings > Profile Settings > Edit Profile Information” and enter Magento site search query parameter “q” (GET parameter) in the input filed provided.

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