Gone are the days when you have to setup separate E-commerce scripts to manage & run multiple online stores. Magento makes new store creation extremely easy for the store owners so that they can have as many stores as they like still maintaining one backend (admin panel). If you are new to Magento then this tutorial will require you to read the instructions very carefully. You can create multiple stores with other E-commerce software as well i.e. osCommerce, X-Cart, Zen Cart or Miva but to have multiple stores you need to add few plugins, addons and invest in hiring a full time programmer which is painful. A single Magento installation will be enough to run multiple stores having different domain names, different IP’s and different Security certificate. You can optionally setup single checkout for each store as well.
Choose Your Preferred URL Structure
Choosing a URL structure for your individual store is your own personal choice. You can install two different stores on same domain name under different directories ie. Mystore.com/women & Mystore.com/men. You can also use single Magento installation to host two or more stores each sharing same Magento backend but pointing to different domain names as well i.e. womenstores.com & mensstore.com. Similarly you can setup more than one Magento powered stores in sub-domains i.e. women.mystore.com & men.mystore.com