Want to improve your business performance? Setting up online marketing can help you do this. And what exactly do you need to do to build the trust of your potential customers? Read Magento Extension online marketing tips right now!
Improvement of internet marketing
Study your audience. Of course, you know that you should make a portrait of your CA, and you have probably already done so. The fact is that with just one portrait, you will only cover one group of people, and there may be completely different people among your clients.
And you shouldn’t ignore them. So work on studying your audience constantly, find out their needs, communicate with sales managers, because who knows your customers better than they do.
Conduct social media surveys, find out what your audience is interested in and needs, find out the basic objections of your clients and what prevents them from making a decision about cooperation with your company.
Studying the audience will allow you to organize a more effective work in all departments of the company, rather than pointing your finger at the sky, hoping that you hit the target.
Make regular blog postings. Develop a content marketing strategy.
To set up online marketing, you need to understand all of the tools you use to interact with your audience.
These include a blog and social media. Combine these two tools, which will work towards a common result. Each post of a new blog article should be announced on the blog, so you will receive incoming links from reputable sites (in this case, social networking sites), and show the search robot that you have a new blog article.
And also your customers will learn news from social networks, so by announcing a new issue on Facebook, you immediately attract traffic to the site.
Train your customers to visit your blog by doing regular postings.
Gather an audience on social media. The presence in social networks will help to increase the efficiency of Internet marketing. The fact is that people come to social networks to communicate and get some interesting and entertaining content.
So create groups and gather your audience here. Social networks are excellent platforms for getting feedback from the audience. If the client doesn’t understand something, he can always contact a company representative and clarify his question.
Expanding viral posts in social networks allows you to attract more and more potential customers. But for this purpose, you will need to hold contests, ask questions to customers, provoke customers to give feedback and, of course, to respond to customer comments in a timely manner.
Be transparent and understandable. The effectiveness of internet marketing also depends on your behavior in the market. Clients want to see a company that has no hidden agenda, is open enough and understandable to people. People want to deal with those who come to the market seriously and for a long time.
When you constantly lead groups in social networks or a blog, customers understand that you are a serious company, not a one-day company and you can be trusted. Otherwise, you wouldn’t have worked on your presence in the online space.
Use your feedback correctly. People don’t want to hear from you how cool you are. They want to hear it from people like them, i.e. from customers.
So learn how to use the feedback you get correctly. Create a survey for existing clients, consisting of literally two or three questions to collect customer feedback.
Now you can post your feedback in blog posts, social media and embed it in your content marketing strategy.
If people come to you and praise you, then invite them to write a review, so you will gather real, lively and emotional feedback on your organization.
Feedback is a very powerful tool and motivates people to trust the company. After all, this is the social proof that you can be trusted.
High-quality photocontent. Photos on the blog and in social media groups should be relevant to the stated topic. Also, make sure that the photos represent your potential buyers.
Don’t post glossy pictures of happy people or half-naked girls. It is better to choose the most suitable images for your CA.
Usability of the site and landings. Ask the question “How to improve internet marketing? Look carefully at your site and the landings that you show your customers.
Are they convenient enough for viewing and studying information? Can people easily understand what your company does and how quickly they can orientate themselves in the information on the site? How easy is it to find a catalogue of products and contacts for communication? If there are any doubts, think about how you can improve it.
The client should like it on the site. So think about the design, fonts, use of colors. And, of course, do not forget about the mobile version of the site, which is now more relevant than ever.
People are increasingly using mobile devices to access the Internet, so usability on the mobile site should also be considered, and the information displayed correctly.
Give up “cheap” ways to get the client’s attention. Banners and pop-ups on the site at the wrong time irritate users. From these sites you want to leave. So do not irritate your visitors. Today, the fashion is minimalism, not flashing motley banners.
Show me the results of your work. All your content marketing strategy should be designed to ensure that people believe you. But to do this, you need to have a really cool product.
If this is the case, you should continuously add real evidence of the results of your products and demonstrate them to your customers.
Inform employees in a timely manner. The effectiveness of internet marketing depends on many indicators. But all work in the company should be aimed at the overall result. In case of any changes in the company, all employees should know about it – sales managers, marketers, employees of the content marketing department.
Evaluation of the effectiveness of Internet marketing is done through the collection of analytical data. In order not to be in a room with the light off, you need to turn on this light and see the dynamics of growth of visits to the blog, where the traffic comes from, how advertising works, what sites are most effective.
So lead the KPI of each department and collect data in Yandex.Metrika and Google.Analytics.